A “segunda era” do podcasting: reenquadrando o podcasting como um novo meio digital massivo
Resumo
Este artigo busca analisar a história do podcasting como uma prática cultural de produção e consumo de conteúdo sonoro digital. Após uma revisão de estudos prévios sobre esta tecnologia, propõe-se que o podcasting entrou numa nova fase de sua evolução, em que começa a gerar um mercado que não é mais simplesmente complementar ao rádio, mas alternativo; um mercado que se move em direção à profissionalização da produção e à normalização do consumo. Esta fase, que chamarei de “segunda era do podcasting” se distingue pela transformação do podcasting numa prática produtiva comercial e num meio de consumo massivo e começa nos EUA em 2012, com o lançamento dos primeiros modelos de negócios capazes de apoiar a produção independente e o consumo de conteúdo sonoro distribuído através do podcasting.
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