A “segunda era” do podcasting: reenquadrando o podcasting como um novo meio digital massivo

Palavras-chave: Rádio, Podcasting, Rádio público, Economia política, Radiodifusão

Resumo

Este artigo busca analisar a história do podcasting como uma prática cultural de produção e consumo de conteúdo sonoro digital. Após uma revisão de estudos prévios sobre esta tecnologia, propõe-se que o podcasting entrou numa nova fase de sua evolução, em que começa a gerar um mercado que não é mais simplesmente complementar ao rádio, mas alternativo; um mercado que se move em direção à profissionalização da produção e à normalização do consumo. Esta fase, que chamarei de “segunda era do podcasting” se distingue pela transformação do podcasting numa prática produtiva comercial e num meio de consumo massivo e começa nos EUA em 2012, com o lançamento dos primeiros modelos de negócios capazes de apoiar a produção independente e o consumo de conteúdo sonoro distribuído através do podcasting.

Biografia do Autor

Tiziano Bonini, Università di Siena

Doutor em Mídia, Comunicação e Esfera Pública e professor associado de Estudos de Mídia e Comunicação no Departamento de Ciências Sociais, Políticas e Cognitivas da Universidade de Siena, na Itália. Vice-coordenador da Radio Research Section da European Communication Research and Education Association (ECREA), co-organizou as coletâneas Radio audiences and participation in the age of network society (Routledge, 2015) e La radio in Italia (Carocci, 2013) e publicou o livro Così lontano, così vicino. Tattiche mediali per abitare lo spazio (Ombre Corte, 2010). Trabalhou em diversas emissoras italianas, como Rai Radio2 e Radio24, produzindo radiodocumentários, além de ter colaborado com rádios comunitárias, universitárias e independentes, como a lendária Radio Popolare, de Milão. 

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Publicado
2020-07-03
Edição
Seção
Dossiê - Podcasting e a remediação da linguagem radiofônica