As estratégias da rádio Mega FM para se tornar referência da comunicação comunitária em Juiz de Fora (MG)

Abstract

Created in 1997, Mega FM became an example of community radio. Operating in Santa Cândida, a peripheral neighborhood of Juiz de Fora, until 2007, the station faced challenges related to censorship, such as in 2003, when Anatel shut down its transmitter and the authorization request was denied by government authorities, who granted the license to an evangelical radio station. However, Mega FM demonstrated remarkable resilience by employing creative processes to overcome such barriers. The station developed innovative strategies aligned with Kaplún's (1984) view of communication as a tool for resistance and social transformation, as well as with the educational nature of Paulo Freire's philosophy (1978). The study aims to recover the strategies adopted by the station until its arbitrary closure with no possibility of appeal, using Robert Yin's (2005) case study methodology. The research indicates actions taken for the station's success and contributes to the formation of a community radio model for different communities.